So what happens after the battle?
It seems new adjectives and expletives have been created to
describe the hiring process in the last 5 – 10 years. Recruiters blame the ATS;
hiring managers blame the recruiters; agencies point to the HR team behind
their backs. Apparently, the hiring process has taken training from American
politics. So where is the pain in all the hiring? Is there an identifiable
cause of these issues?
Why is
the number of new hires that quit on their first day so high?
Why is
the same number so high when measure in the first 180 days?
Why is
engagement dropping? Morale dropping?
Why are
applicants frustrated and costing HR a fortune to identify, recruit, and
onboard?
Let’s not be fair here, as ideal states don’t exist, and
when employees think – “this is perfect” - little change can be made to impact
hiring and therefore improve the business. The biggest complaint with the ATS
is when there are problems uploading a resume to an ATS. And that’s an HR issue
tied to user error. Easily resolved by offering a back-up plan, such as: If you
have made every effort to upload your resume and cannot, please email it to….
Problem solved, no more complaints, and the first red flag is raised.
Yes, some ATSs do not work on all browsers, nor do they run on
all mobile devices. And, no, you ought not deploy an ATS in a boutique
environment where the white glove treatment is mandatory (ie, hiring doctors,
c-suite, artists, etc.) But the ATS is here to stay as it is miraculous at
doing one thing well: eliminating the least likely applicants to succeed in the
phone interview, and ultimately, the job itself.
How’s that? If your applicant cannot fill out an application
online, and HR has decided this is how they want to collect resumes and
applications, the unsuccessful applicant is unlikely to succeed. Here we have
identified the most pervasive complainer of the ATS – the applicant. And that individual,
if hired, will destroy morale, complain that the job isn’t perfect, and so on.
Thank you ATS for the help.
But, many will say, it’s bad for the brand - publicly
complaining on Linkedin, starting conversations on Twitter – too many risks.
But isn’t this an opportunity? Sure, the hiring process could be changed: hire
more recruiters, throw more hiring managers into the process, and so on. Or the
cost of a few complaints could be measured as costs. Realistically, if you
can’t get into a company as an applicant, whether through the ATS, networking,
or otherwise, you ought to look elsewhere.
Between the ATS and recruiter exists the most common hiring
scenario in the world: most American businesses (since 95% of American
businesses are small) utilize the hand shake, a paper application, and verbal,
“You can start on Monday.” This practice will not be replaced by the ATS nor
the recruiter, no matter the threat of EEO or OFCCP audits.
Where the ATS is deployed - it is as much a part of the
workflow in the 21st Century as is the interview process - it’s here
to stay, only to get better and qualify applicants better and better. And those
HR groups who leverage it best will perform the best, other variables being
equal.
How about recruiters? They are the messengers of hiring - period.
Like all employees that are measured on performance, they must convert
applicants to employees. But as I learned at a recent recruiters meeting
comprised of over 100 of the best recruiters in Seattle – longevity on the job
is not tracked. If it’s not measured, it’s not important. Imagine selling one
of the most important decisions that adults have to make and there’s no
warranty, no agreement, apparently little concern for how long this expensive,
time-consuming relationship will last.
Epic fail. What does this lead to: checking boxes, smiling
faces, and the word: Next! If salespeople had no concern for customer/client
satisfaction over time, capitalism would crumble.
I was a recruiter for two years; my experience with internal
recruiters is in sales, building houses, technology; my peers in Seattle are involved
in technology recruiting. Meaning, I have some experience here. And I can say that
one issue is that recruiters do not set the expectation accurately. Unless,
cynically, their role is to close business (read hype and persuade.) If the
resume looks good, if the candidate looks nice, if s/he can converse – move
them on by creating the impression that the work and the environment will make
them giddy. That work here is easier and more meaningful than elsewhere.
Unfortunately, for recruiters, most applicants don’t think
through to the business need and the disruption caused by having open reqs, or
they might accept that recruiters and hiring managers need to get that
job filled. It’s not a want to have; the cost of the vacancy is greater than
the cost to fill, obviously. Which generally explains the urgency, the hype,
the free soda, the un-used ping-pong table, the photos of employees having
“fun.” The incorrect expectation, but one that propels the unsuspecting candidate
forward.
Interesting to note, I have seen the shock on recruiters’
faces when they onboard into a new job, into a reality that is much different from
the vision. And that’s their world: one could say they ought to know better
than to be surprised. For tech pros, sales reps, admins, customer service –
it’s quite a shock. Not to be dramatic, but the measured numbers of new hires
that would quit early on measure low. Because the number of new hires who want
to quit, can’t quit, because their old jobs are not open, or quitting left them
on bad terms, or whatever.
So if the ATS is here to stay, if recruiters are measured
against filling opens – how will the hiring process improve so that the
business improves? Meaning, all around experience improvement: company brand,
filled reqs, morale, better culture?
I believe it goes back to the largest expense for businesses:
time. The push for productivity, the competition to create more
products/solutions, the cost of borrowing – businesses don’t measure longevity
relative to “satisfaction.” Whether it’s happy customers, happy employees,
happy environment (to carry the thought forward.) Businesses measure immediate.
For the majority )not the Zappos.)
Of course, this is not black and white: we know businesses
measure customer satisfaction scores and perform employee satisfaction surveys.
But we know as employees that there is not just dust under the carpet. The gray
area of business will continue to be exploited just defined differently.
For now, turnover will continue to be too high, immediate
regret for new hires will be too high, and ultimately, the gap between managers
and employees will grow. But this is not a Recruiter versus the ATS battle, and
the finger pointing ought to stop, as it’s obfuscating the actually cause. The
cause may not ever be addressed, but the ATS/recruiter relationship can then
thoughtfully be improved. And as this happens, measured improvements abound.
Look at companies that use an average ATS and the recruiters speak to realities
and you’ll find more realistic employees who know they are at work. And when
this happens, morale improves, attrition drops, time to fill improves, managers
are happier, and the business at hand is accomplished.
Great recruiters using applicant tracking systems -
understanding them, deploying them where needed - continue to grow better
organizations. Everywhere else, there will be battles to hide the potential for
improvement. The good news- there is choice.